No tie is designed to last forever, however well made. Fashions change and fabrics wear. But there are some measures you can take to prolong the life of a tie:

• Don't wear it under a seat belt

• Unravel the knot in reverse order - never pull the narrow end out of the knot

• Restore shape by rolling the tie around one hand while pulling gently along the centre seam

• Store your ties rolled

• Never wear a tie more than once a week